The academic course teaches the fundamentals: from internal and external public relations, marketing, market research and online communication to event management. In addition, students acquire knowledge in areas such as law, PR-design, PR-budgeting as well as texts and graphics for public relations. A certificate of the study entrance examination is required.
People who would like to engage with public relations on a professional level. The further education course is suitable for participants with initial experience in public relations. In addition, it makes it possible for newcomers to enter the professional field.
General university entrance qualifications (Matura or Secondary School Vocational Certificate) are required. The minimum age to start is 23.