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Reorientation in the Field of Economics

Susanne Roiser Steers Development of Department of Digital Business and Innovation as New Head of Department

Reorientation in the Field of Economics at the St. Pölten UAS

By appointing Susanne Roiser as the new Head of Department, the St. Pölten UAS sees a reorientation in the fields of economics. In future, the Department of Digital Business and Innovation (former Department of Media & Economics) will focus on core areas of economics pertaining to digitalisation and innovation.

Roiser has also been elected as Vice Chairperson of the UAS Board. The field of media will be integrated into the Department of Media and Digital Technologies, and thus continues to play a decisive role at the St. Pölten UAS. 

Digitalisation and Innovation

The former Department of Media and Economics has become the Department of Digital Business and Innovation, shifting its focus on the interdisciplinary interface of topics related to economics, digitalisation and innovation. Reacting to the dynamic competitive environment of today’s companies, the department‘s reorientation aims at securing competitive advantages in a world impacted by digitalisation processes and sustainable development targets by improving the capability to react to crises and increasing innovative resources.

“First and foremost, we act as a partner in digitalisation and innovation for both our students and our research and cooperation partners in issues relating to economics. We offer our students an education as digital experts and perform research at the interface of economics, digitalisation, transformation, datafication and sustainability”, says Susanne Roiser, who took over the department on 1 September.

Roiser has been working in various positions at higher education institutions for many years. Most recently, she headed the Faculty of Business at the University of Applied Sciences Wiener Neustadt. "Her expert knowledge in the fields of open and user innovation, digital and business innovation, intrapreneurship and entrepreneurship will bring new and exciting ideas for the further development of the St. Pölten UAS in the fields of business and digitalisation", emphasises Gernot Kohl, Executive Director of the St. Pölten UAS.

Competitive Field Shaped by Digitalisation

The Department of Digital Business and Innovation pursues the objective of preparing students to manage digital business processes and opportunities for innovation in fields such as digital marketing and corporate and financial reporting. The students are actively involved in research processes and thus prepared for the dynamic environment of a digitalised economy.

"The department will continue to offer high-quality education in new study programmes, research projects and focus areas to position the department as an attractive location for study and research in the fields of digital business and innovation", says Roiser.

Innovative Teaching and Research Environment

The Department of Digital Business and Innovation currently offers a hands-on and future-oriented education to over 700 students enrolled in two bachelor- and three master-degree programmes as well as five further education programmes.

Bachelor Degrees

Master Degrees

Further Education Programmes