This academic further education provides you comprehensive knowledge for a career in the dynamic digital marketing industry and the growing field of e-commerce marketing. Competent lecturers from companies and leading digital marketing agencies ensure a strong practical relevance in the further education programme. The further education master course makes it possible for you to graduate with a master degree.

Target Group

People who would like to engage with digital marketing on a professional level. The further education course is suitable for participants with initial experience in online marketing. In addition, it makes it possible for newcomers to enter the growing digital professional field.

Educational Content

As a graduate of this modular further education course in digital marketing you have the following competencies:

• Marketing & Media Module: You can classify digital marketing in the context of marketing, integrated communication and e-commerce. In addition, you can employ digital marketing instruments to improve customer satisfaction.
• Instruments & Tools Module: You know all of the important instruments for digital marketing. In addition, you will learn the basics for practical application.
• Economy & Law Module: You know the economic and legal fundamentals for tasks in digital marketing management.
• Practice Transfer Module: You can transfer the knowledge acquired in the course into practice and apply it.

In addition, as a graduate of the Master-Upgrade you have competencies in scientific work in the context of digital marketing as well as presentation techniques.

Educational Models

• Academic Course Digital Marketing
• Master Course Digital Marketing