The vast majority of dieticians are self-employed. This further education programme provides them with the necessary economic and legal framework conditions for a successful independent activity in the healthcare sector. Graduates have acquired a comprehensive concept for their freelance activity.
Study Content
Business Expertise
- Business plan including marketing concept and financial concept
Media Competence
- Marketing concept / corporate identity
- Press work / networking
- Presence / presentation techniques / sales training / customer acquisition
- Website/flyer design
- Digital media / social networks (Xing, Twitter, Facebook, blogs, etc.)
- Trend scouting (health promotion, etc.)