Practice-oriented and tailored to the needs of students: the further education programme teaches you the necessary skills in the areas of management and law. Additional study contents are marketing for health professionals and soft skills in dealing with media.
You are able to create a business plan and to define, plan and implement your business idea in a target group-oriented manner. You learn about the basic principles of business administration as well as about funding and financing options.
The contents of this module are: legal forms of companies, tax and social security law as well as trademark protection, principles of media and communications law plus industrial law.
The module focuses on marketing for health professionals, pricing, calculation and the targeted use of social media.
This module teaches the skills necessary for successful marketing: resource management, media training, negotiating, selling and networking.