The programme provides you with comprehensive and practice-oriented knowledge for your career in the growing and dynamic advertising sector. You acquire know-how on key topics such as brand management and campaign conception as well as leadership and general management.
Your goal is to engage in advertising and brand management at a professional level? This further education programme is suited for participants who have already gained some experience in advertising and brand management – but it also allows career changers and newcomers to gain a foothold in this growing professional field.
Possible Fields of Work and Action include:
- Advertising/creative agencies: customer service, strategy, account management, project management
- Advertising departments of companies
- One-person companies and SMEs: leading employees with additional responsibility for advertising and communication
- Academic further education programme Advertising and Brand Management
- Master degree programme Advertising and Brand Management