The graduates of this modular further education in digital marketing have comprehensive competencies in digital and online marketing. For instance, they can take over leading and planning activities in relevant agencies or companies (e.g. as an e-commerce manager, social media manager, digital or online marketing manager).
Graduates of the Master-Upgrade have competencies in scientific work in the context of digital marketing as well as presentation techniques.
- Graduates of the academic continuing education course Digital Marketing Management
- Graduates of higher education (bachelor, master or diploma programme relevant to this field) or
- people with at least 5 years of employment in the subject area of the course