The programme is divided into foundation (semesters 1-3) and advanced modules (semesters 4-6).
The foundation modules cover:
- public relations and event management
- market research and social sciences
- communication and foreign language skills
In the advanced stage of the programme, students specialise by selecting two of the following four elective modules.
This module covers event design and planning, event-related law, event technology and event staging and production. Specialist topics within event management are addressed in a dedicated course in semester 5. Students can then apply what they have learned in the accompanying practical.
Media and Communications Planning
This module includes lectures on the contents and structure of media studies in Austria, as well as the fields of media and communications planning. Students then take an in-depth look at specialised media and communications planning topics and work independently on projects as part of the accompanying practical.
Advertising and Dialogue Marketing
Following courses on fundamental aspects of advertising and dialogue marketing, students look at how advertising campaigns are designed and the structure of conventional and direct forms of advertising. They then gain valuable experience by working on projects with industry partners as part of the accompanying practical.
This elective focuses on public relations (PR) planning and PR tools. The writing workshop equips students with the skills they need to formulate PR messages. The accompanying practical is an opportunity for students to apply the advanced public relations knowledge they have acquired in lectures.