Your specialization in Digital Media Management
In the master programme Digital Media Management, in addition to economic and communication science fundamentals, the focus is on digital business. This includes both the development of digital business and revenue models in all companies as well as the changed framework conditions for media companies, in particular (media production, use of new technologies). Professional fields include among others: strategic management, business development, content management, marketing and sales, data management or digital commerce. Entrepreneurship and start-up-thinking help with possible business creation.
Top career prospects
Individual specialisations also enable you to reach high career objectives. More about career prospects