Career Prospects

Master programme Digital Media Management

Students of the master programme in Digital Media Management are optimally trained for management positions in the area of digital business and other functions within the TIME industry. The solid economic training as well as specialisation opportunities open up professional careers in other digital-oriented areas:

Innovation & Business Development

Development of promising strategies for companies, with specialisation in the dynamic industry "media": new (digital) business and revenue models, new competition strategies involving new technologies, founding and leadership of media organizations within all media genres

Content Management & Data

Management of digital content (digital journalism, programme planning, rights trading, media production), business opportunities through data (big data), development and administration of media platforms

Marketing & Sales

New digital distribution strategies, digital commerce strategies and platforms, brand management, customer experience and service oriented logic

Examples from professional life

Digital Business und Entrepreneurship / Content Management / Marketing

Digital media managers work in classical (publishing, print, film, TV, radio ...) as well as new (online, digital business ...) media companies but also in companies of other industries that depend on digital value creation processes and change management. They develop strategies for the efficient use of new production technologies, networking of information, customer loyalty and customer experience, the distribution of digital content as well as the financing of their media products and their data driven business. They develop new business and revenue models, procure and bundle digital content, open up new distribution channels (such as digital commerce) for this content and manage rights trading. They use media change (convergence, digitisation, economisation) as a dynamic influencing factor for their decisions. They think entrepreneurially (digital entrepreneurship) for their company and are also able to found their own media organizations (start-ups).