Within the framework of the interdisciplinary research project "GAAS - Project for the Promotion of Health Competencies of Young People Who Are Not in Education, Employment or Training" under the leadership of St. Pölten University of Applied Sciences, young people have developed a beverage to promote healthy drinking behaviour.
Promoting health competency
The GAAS project is designed to strengthen the health competencies of young people in NEET status (= not in education, employment or training). Health competency helps people to make self-determined decisions to promote their health in everyday life.
This includes the knowledge, motivation and the ability to find, understand, evaluate and apply relevant health information. The project is being carried out by St. Pölten UAS, the University of Vienna, Nordrand Mobile Youth Work and the Production School spacelab.
Flyer in the form of a beverage
The surveys concerning health behaviour carried out in the project as well as acquired experience have shown that young people's drinking habits are often unfavourable, for example, through high consumption of energy drinks. Beverages also play an important role in young people's lifestyle.
Therefore, together with young people, a tea-based beverage was developed as a communication tool which offers information about healthy drinking behaviour with the help of youth-friendly language on the label. The target-group-oriented design of the label is intended to help young people gain access to nutritional information, help them to better understand and assess this information and thereby act responsibly.
"The beverage is a communication tool from the lifeworld of young people and represents a novel approach to the conveyance of knowledge to this target group, a flyer in the form of a beverage so to speak. In this way, young people are strengthened in their health competencies and can make their everyday life healthier", said Project Head Elisabeth Höld, from the Institute for Sciences and Services in Health and the Study Program Dietetics at St. Pölten UAS.
The project is supported by Fonds Gesundes Österreich and the initiative "Tut gut!" for Lower Austrian health care and runs from September 2015 to February 2018.