“Digital has created the capacity to change“, so Alison Alexander. Ten years ago, only a few knew about a browser. Today, almost every corporation has its own website. The internet has revolutionized the media scene, leading to numerous challenges for corporations. They are challenged to always be a step ahead of their clients. Social media reach a huge audience, yet working business models are still missing.
Content – via all channels: successful corporations like Apple, Netflix, Youtube or Amazon influence the media sector significantly. That is why traditional media houses have to fight for their coverage. Due to the changed media usage behaviour content has to be available via all channels at all times.
On 7 May 2015, Alison Alexander, PhD, Professor of Entertainment & Media Studies at Grady College, Georgia, was guest at the St. Pölten UAS and reported on distribution systems and business models of media in the course of the Media.Lounge.
Executive director of the UAS, Dr. Gabriela Fernandes was present together with UAS-Prof. Priv.-Doz. Dr. Michael Litschka – head of study programme Media Management and UAS-Prof. Mag. Ewald Volk – head of study programme Media Management, Mag. (FH) Barbara Klinser-Kammerzelt, Chief Digital Officer at Fastbridge Austria and Dr. Alfred Grinschgl, Executive Director of Rundfunk und Telekom Regulierungs-GmbH and with numerous interested visitors at Media.Lounge.
Further information: Grady College, Georgia
Alison Alexander, PhD, is professor at the University of Georgia. As former editor of the magazines “Journal of Broadcasting” and “Electronic Media“, she addresses issues of economics, media and audience research. The scholar has written over 50 publications and was honoured as “Frank Stanton Fellow” for her engagement in the fields of broadcasting.