New channels like social media change the notion of media and the question of how to deal with information. Changes in the world of media are based on a so-called ‘disruption’, the replacing of old by new technologies.
In practice, this media-ethnical relevance can be seen in the handling of multiply spread and belatedly deleted false reports on Facebook going beyond the conventional media and their control mechanisms, ethics councils and regulations.
The first forum Media Ethics of the St. Pölten UAS and the IMEC (Interdisciplinary Media Ethics Centre of the ÖAW) researched how media can adapt to this new development.
The issue of refugees in social media
The keynote of the symposium on “The Innovator’s (Moral) Dilemma – Resistance to Disruption of Media Ethics” was held by the philosopher, media pedagogue and media ethicist Matthias Rath, head of the research centre Youth - Media - Education at the University of Education in Ludwigsburg.
Rath depicted the philosophical aspects of technological, economical and medial disruptions and their consequences on media ethics as ethics of the mediatized world.
Rüdiger Landgraf, programme manager of Kronehit Radio, responded to current developments in the communication on Facebook and in reporting of the refugee issue and succeeding discussions: the inventing and unquestioned spreading of false reports as well as the influence of this development on reporting in conventional media and news programmes.
The question arises what a medium would be in terms of the applied media law. Thus, regulations, which conventional forms of media are liable to, could also apply to social media of wide reach: like a commented rectification in case of false reporting instead of its uncommented deletion.
Disruptive processes and ethical problems
In the media economy, disruptive processes happen if old economic principles do not work anymore (see Share-Economy) or if new value creation and revenue models are intensively searched for (see Digital Business, E-Commerce). Many of these processes are linked to data volume and new possibilities of data management (‘Big data’). Moreover, technological disruptions possibly lead to new economic models.
“Discussions about possible changes in the media landscape caused by disruptions do not always question their ethnics. And there is a necessity of an interdisciplinary approach to reveal and analyse fields of problems”, says Michael Litschka, head of study programme Media Management at the St. Pölten UAS and organiser of the symposium Media Ethics. The latter provided input to this analysis at the St. Pölten UAS this week.
Symposium Media Ethics: “Media Ethics as a Challenge for Media Creators”
29 February 2016
St. Pölten UAS
The forum Media Ethics is a symposium of the department Media & Economics of the St. Pölten UAS in cooperation with the IMEC (Interdisciplinary Media Ethics Centre) of the Austrian Academy of Sciences about new ethical challenges for media managers, journalists and further media users regarding disruptive developments in this industry.
Symposium Media Ethics on Twitter: https://twitter.com/fh_stpoelten #medienethikfhstp
The event was sponsored by the company Radlberger.