re.searched: Andreas Gebesmair

Andreas Gebesmair

A Portrait of the Head of the Institute of Media Economics

Our series re.searched presents researchers of the St. Pölten UAS. Next, we present Andreas Gebesmair, Head of the Institute of Media Economics.

To me, curiosity means…

… accepting perspectives that are contrary to my assumptions and world view. We take a lot of the things that surround us for granted: society, politics, economy, technology. On closer inspection, though, what seems logical to us may indeed be entirely alien. We don’t even have to travel far to experience this. It is enough to question our daily routines every now and then – and to notice that things can be viewed and done differently.

I do research because…

… I do not settle for simple explanations. Research offers us the luxury of being able to get to the bottom of things, which is why I consider it to be a great privilege as well. Of course, research is particularly fulfilling when we can support others with our findings, e.g. by improving communication or products, optimising processes or making them more humane, and making life easier in general.

In the next 20 years, our society will be characterised by…

… the confrontation with climate change and right-wing populism. I don’t say this as a scientist but as a politically thinking person. Nevertheless, I believe that media sciences and social sciences can make an important contribution in these confrontations. After all, the way in which discussions are led depends strongly on the design of the media systems. Everything we know about the world we live in, we know through the media, Niklas Luhmann claimed more than twenty years ago – and we can only change the world through media, one is inclined to add.

About the person

Andreas Gebesmair studied sociology, musicology and history at the University of Vienna. He was the head of the Institute Mediacult in Vienna from 2006 to 2011 and used to be an APART scholarship holder of the Austrian Academy of Sciences with research periods at Vanderbilt University in Nashville and at the CACPS (Center for Arts and Cultural Policy Studies) of Princeton University. Andreas Gebesmair has been a lecturer at the Department of Media Economics of the St. Pölten UAS since 2011 and has been the Head of the Institute of Media Economics at the UAS since 2012.

More about the research at the St. Pölten UAS

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