In the project "Inside Trading Cultures" of St. Pölten UAS, citizens can participate in social science research at the Frankfurt Book Fair 2017. The project examines the role and importance of annual international trade fairs in the global book market.
Expanding the perspective of research
As the largest trade fair of its kind, the Frankfurt Book Fair occupies a special position, and is therefore at the centre of the project. The goal is an "ethnography from different perspectives".
A central component of the project is field research at the Frankfurt Book Fair in October 2017 with a team of nine citizen scientists and three social scientists from the Institute of Media Economics at St. Pölten UAS. The participants will be given an exclusive insight into the usually inaccessible areas of everyday life and culture in the international business of book rights and licenses.
"The project aims to involve men and women with different levels of previous knowledge as well as different ages and backgrounds. By integrating citizens, the project will expand the perceptions and interpretations of the participating social scientists through the perspectives of citizens who are interested in literature and trade in books", said Christoph Musik, researcher in the Institute for Media Economics at St. Pölten UAS, and head of the project.
Project "Inside Trading Cultures"
The project is supported by the Fund for the Promotion of Scientific Research (FWF) in the framework of the "Top Citizen Science" programme.