Last week the 3rd Austrian Symposium on Economic and Financial Communication of the Department of Media and Economics at St. Pölten University of Applied Sciences took place at the Vienna Stock Exchange.
Under the motto "The Art of Networked Communication", practise and research lectures were devoted to the question of which wanted and unwanted effects of new media could spread in financial communication and what is called for in order that companies do not carelessly squander these opportunities.
Diversity and Risks of Social Networks
New media change established communication patterns and strategies. Correspondingly, it is necessary and relevant for communication experts to deal in a timely manner with the opportunities and risks that new media present and to make use of their potential for financial communication.
Study of IR-websites of Austrian companies
As a recent study by St. Pölten UAS shows, there are massive differences with respect to the extent of the information provided, the user-friendliness and the interconnectivity of IR-websites in the 61 companies listed on the Vienna Stock Exchange.
"Given the fact that not only hard figures but also the design of the IR-website affects the trust of potential investors, it may be worth paying appropriate attention to the IR-website", said Monika Kovarova-Simecek from the Department of Media and Economics of St. Pölten UAS and author of the study.
Blog on the subject of financial communication
For those who are interested: all presentations, a comprehensive report on the symposium and more on the subject of financial communication can be found on the blog of the work and research group Financial Communications of St. Pölten UAS.