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The societal value of media

Report on the conference "Public-Interest-Oriented Media" at St. Pölten University of Applied Sciences

View of the St. Pölten UAS

Recently, this year's annual meeting of the professional group Media Economics in the German Communication Association and Network Media Structures took place at St. Pölten UAS in cooperation with the Institute of Media Economics. The event was dedicated to the topic of "the economics of public-interest-oriented media and digital mass communication in Germany, Austria and Switzerland ".

Media, society, digitalisation

Media are not only economically important for business and advertising, they have above all a societal value. During the weekend conference at St. Pölten UAS, experts from Austria, Germany and Switzerland discussed how this value can be systematically measured and assessed. In the light of increasing digitalisation, they addressed what role social media play in the public, private commercial and non-commercial spheres.

Internet as driver of media change

"As the most significant driver of media change, the internet unites the heretofore separate communication forms of mass communication and individual or group communication. New possibilities are thereby created for wide-spread participation and a public-interest-oriented mass communication in digital-communication channels, which will broaden and intensify journalistic competition", said Andreas Gebesmair, Head of the Institute of Media Economics at St. Pölten UAS and co-organizer of the conference.

"The simplified access to the public by means of digital mass communication is not only important for opening up new markets but also promotes public-interest-oriented media offerings for entertainment and information", said Jan Krone, Lecturer in the Department of Media and Economics at St. Pölten UAS and organizer of the event.

The event was sponsored by the Province of Lower Austria.

Annual Meeting of the professional group Media Economics

October 26th to 28th, 2017