The media economy is in a phase of pervasive change. The enormous proliferation of channels and platforms, the trend towards individualisation and the increasing competition from global corporations present major challenges for media companies. At the same time, digitalisation opens up completely new possibilities for the production and distribution of content. With their data-based services, media companies are becoming drivers of innovation in the digital economy.
The Institute of Media Economics has set itself the task of documenting, analysing and evaluating all aspects of this digital transformation, thereby creating a basis for entrepreneurial and media-policy decisions. The research team, which is comprised of experts from a wide range of disciplines, offers both theoretically sound basic research and practice-oriented services for companies, civil-society actors and public administration.