The Institute of Media Economics integrates the research capacity of the Faculty of Media Economy at the St. Pölten University of Applied Sciences. It´s team comprises researchers from different disciplines: business administration, economics, journalism and communications, sociology, theater studies and management. Thanks to this combination of multidisciplinary and professional competence, which is unique in Austria, our team of scientists is able to deal comprehensively with complex themes related to media and communication.
The expertise of the researchers at the institute is complemented by collaboration agreements with partners from national and international universities and colleges as well as a research advisory board, which is formed by renowned national and international university professors. The close contact between the University of Applied Sciences and media companies guarantees the direct applicability and practical relevance of the research activities.
The Institute of Media Economics focuses on documenting, analysing and evaluating current developments in the national and international media markets. Thus, it provides scientific research for business and media political decisions.