Career prospectsBachelor programme Marketing & Communication
You see yourself as the marketing manager of a leading brand? A PR specialist in an agency? Or maybe an event manager for a global player?
Our bachelor degree programme Marketing & Communication offers you a wide range of professional options, both in Austria and abroad. This practice-oriented education provides you with valuable state-of-the-art expertise.
As a graduate, you will be sought-after in the labour market and work for renowned companies and agencies.
Fields of Occupation and Activity (a selection)
- Planning and implementation of communication campaigns in advertising, media, PR, online and dialogue marketing agencies
- Event management
- Experts in specialist departments (advertising, PR, event, marketing, market and media research, online) of companies
- Head of research studies in market and opinion research institutes
- Independent activity in the field of marketing
Are you destined for one of these jobs?
Event managers plan and organise events such as concerts and festivals which are geared to the needs of specific target groups. Their responsibilities include PR and marketing, as well as coordinating any service providers involved. Event managers work at agencies, in the marketing departments of large companies or on a freelance basis for various clients.
Media planners support companies and organisations with the design and implementation of their advertising plans and campaigns. They also devise marketing activities and external communications strategies. Media planners advise their customers on budgeting and the choice of advertising media, and are responsible for overseeing the implementation of advertising activities, such as online banners, inserts, brochures, and TV and radio ads, in line with specified deadlines.
They work in agencies, companies or as freelancers developing PR concepts and strategies while taking the respective corporate objectives into consideration. Apart from traditional media and communications activities (e.g., writing PR releases, organising press events, communication with journalists and stakeholders), the topic of crisis PR is of increasing importance. Other tasks of PR managers include business administration activities such as compiling cost plans and managing the PR budget.
Advertising managers devise and implement advertising plans and campaigns. In close collaboration with the client, they help to position a brand, as well as developing campaign ideas and detailed proposals for media plans. Advertising managers provide recommendations on the types of media that will communicate the advertising message most effectively and evaluate the success of campaigns.