Course Contents

Bachelor programme Marketing & Communication

This full-time degree programme turns you into a marketing all-rounder in only three years: you develop communication concepts, get to know the most important methods and instruments, and work on concrete projects. Furthermore, you improve your foreign-language skills and deepen your basic knowledge through a vocational internship.

The programme is divided into foundation (semesters 1-3) and advanced modules (semesters 4-6).

Fondation modules (semesters 1-3)

  • economics
  • marketing
  • media
  • communications
  • advertising
  • public relations and event management
  • market research and social sciences
  • communication and foreign language skills

Specialisations (semesters 4-6)

In the advanced stage of the programme, students specialise by selecting two of the following four elective modules.

Event Management

Media and Communications Planning


Public Relations

If the curriculum does not load, please click here.