Course contents

Bachelor programme Marketing & Communication

This full-time degree programme turns you into a marketing all-rounder in only three years: you develop communication concepts, get to know the most important methods and instruments, and work on concrete projects. Furthermore, you improve your foreign-language skills and deepen your basic knowledge through a vocational internship.

The programme is divided into foundation (semesters 1-3) and advanced modules (semesters 4-6).

Fondation modules (semesters 1-3)

  • economics
  • marketing
  • media
  • communications
  • advertising
  • public relations and event management
  • market research and social sciences
  • communication and foreign language skills

Specialisations (semesters 4-6)

In the advanced stage of the programme, students specialise by selecting two of the following four elective modules.

Event Management

From event conception through event law and technology to successful staging – learn how to organise an event that inspires people.

This module covers event design and planning, event-related law, event technology and event staging and production. Specialist topics within event management are addressed in a dedicated course in semester 5. Students can then apply what they have learned in the accompanying practical.

Media and Communications Planning

Hitting the target group spot on – find out how to plan advertising budgets and to effectively use the right media.

This module includes lectures on the contents and structure of media studies in Austria, as well as the fields of media and communications planning. Students then take an in-depth look at specialised media and communications planning topics and work independently on projects as part of the accompanying practical.


Creating awareness and retaining customers – become familiar with the process of developing advertising campaigns and find out how to create effective advertising concepts.

Following courses on fundamental aspects of advertising, students look at how advertising campaigns are designed and the structure of conventional and direct forms of advertising. They then gain valuable experience by working on projects with industry partners as part of the accompanying practical.

Public Relations

Corporate media, press work or blogger relations – learn how to strategically plan PR and transport messages.

This elective focuses on public relations (PR) planning and PR tools. The writing workshop equips students with the skills they need to formulate PR messages. The accompanying practical is an opportunity for students to apply the advanced public relations knowledge they have acquired in lectures.