This full-time degree programme turns you into a marketing all-rounder in only three years: you develop communication concepts, get to know the most important methods and instruments, and work on concrete projects. Furthermore, you improve your foreign-language skills and deepen your basic knowledge through a vocational internship.
The programme is divided into foundation (semesters 1-3) and advanced modules (semesters 4-6).
Fondation modules (semesters 1-3)
- public relations and event management
- market research and social sciences
- communication and foreign language skills
Specialisations (semesters 4-6)
In the advanced stage of the programme, students specialise by selecting two of the following four elective modules.