Course Contents

Basic courses

In the first semester, you receive an introduction to all sub-areas of digital media management, e.g. content management, convergence management, international media markets, financing and cost management, marketing and distribution, web analytics and SEO or IT and information management.

Advanced courses (2nd to 3rd semester)

In addition to the compulsory modules, two advanced modules can be selected from three elective modules:

Innovation & Business Development

Content & Programme Management

Marketing & Sales

Entrepreneurial Thinking and Projects

Practical and applied research is experienced in the third and fourth semesters. In projects, you work out methodically supported solutions for business problems, e.g. in the areas of idea management, change management, business planning or business development (in cooperation with the study programme Digital Media Technologies). The concept of entrepreneurship is solidified in interdisciplinary courses.

Study programme completion (4th semester)

In the fourth semester, students write their Master's thesis and learn the most important aspects of entrepreneurship and digital commerce as well as soft skills (interviewing, moderation, pitching & sales).

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In the third or fourth semester there is the possibility of completing a semester abroad at one of our partner universities.

Interdisciplinary Elective Module

The iLab programme allows students to participate in an interdisciplinary and intercultural project semester with the working language being English.