Course Contents

Bachelor programme Media Management

Note: We are currently in the process of revising the Media Management curriculum. Together with industry experts and scientists, we are working out how to optimise the programme for you.

The fundamental orientation will remain unchanged, while details concerning study contents, specialisations and chronological order may be adjusted. You will find the updated study contents here shortly.

Basic Studies (1st to 3rd Semesters)

  • Management & communications: economics and law, corporate management, languages and soft skills
  • Media & journalism
  • Scientific work & market research

The programme is divided into foundation (semesters 1-3) and advanced modules (semesters 4-6).   

In semester 3, students have the opportunity to spend a semester abroad at one of our numerous partner universities.

Advanced Studies (4th to 6th semester)

The in-depth module allows you to specialise in a subject. In addition to the compulsory elective modules Corporate Management, Media Science and Trends in Media Technology, you can choose two of the following three modules:

Strategic Management

Content Management

Marketing and Sales

At the end of the programme, students complete a compulsory internship in Austria or abroad, as well as a dissertation.