Course Contents

Bachelor programme Media Management

Basic Studies (1st to 3rd Semesters)

  • Management & communications: economics and law, corporate management, languages and soft skills
  • Media & journalism
  • Scientific work & market research

The programme is divided into foundation (semesters 1-3) and advanced modules (semesters 4-6).   

In semester 3, students have the opportunity to spend a semester abroad at one of our numerous partner universities.

Advanced Studies (4th to 6th semester)

The in-depth module allows you to specialise in a subject. In addition to the compulsory elective modules Corporate Management, Media Science and Trends in Media Technology, you can choose two of the following three modules:

Strategic Management

Content Management

Marketing and Sales

At the end of the programme, students complete a compulsory internship in Austria or abroad, as well as a dissertation.