Basic Module (1st and 2nd semester)
In-depth knowledge in: Finance & Economics, Management & Innovation, Media & Communications, Financial Ecosystem & Financial Technologies, Business Psychology & Behavioural Finance, Capital Market-, Media- and IT-Law, Data Analysis & Visualization of Financial Data, Presentation and Moderation Techniques, Financial & Legal English
Specialisation (2nd to 3rd semester)
The study offers the possibility of specialisation in two of three in-depth modules:
Investor Relations (IR)
... shapes the relationship between companies and their shareholders and investors, analysts and finance media, which explains its strategic importance for the companies.
For students with an interest in communication between actors in the financial markets taking into account current regulations as well as media, communicative and technological developments,
Financial Reporting & Controlling
... deals with financial reporting with respect to internal and external stakeholders and is strongly involved in corporate planning and development.
For students with an interest in financial and non-financial reporting with respect to investors as well as internal and external stakeholders, company development, planning and management in light of current legal-framework conditions and the latest possibilities in communications technology,
Data & Financial Journalism
... is responsible for the public communication of information relevant for economic and financial markets using state-of-the-art analysis and visualisation methods.
For students with an interest in data based economic and financial-journalistic communications, with the objective of effective public conveyance of economic-, financial market- and socially-relevant information assisted by modern visualization techniques, communication technologies and media channels.
In place of one of the three specialisations, alternatively a specialisation in "public relations" (module in the Master programme Digital Marketing & Communication) can be taken.
Strong Cooperation Partners
Building on the contents of their studies, students can undertake practice-laboratory projects in cooperation with companies that devote themselves to various topics of economic and financial communication: e.g. drafting an equity story, designing an IR-website, creating a business report, organising a roadshow, etc.
The cooperation partners for the course include:
- Vienna Stock Exchange
- C.I.R.A - Cercle of Investor Relations Austria
- PRVA - Public Relations Association Austria
- Industrial Association of Lower Austria
- Financial Journalists' Forum
- Strabag SE
Numerous specialist lectures are held in English. In addition, financial, legal and scientific English play an important role in the studies. Students acquire linguistic competence making it possible for them to read and understand complex financial, regulatory and scientific texts. They can create specialised texts for different media channels, conduct interviews, moderate meetings or structure and hold lectures. Within the scope of the study, international experts are also engaged as guest lecturers. In innovative learning environments the delivery of lectures, courses and other international university-sector activities from all over the world are made possible.
Interdisciplinary Elective Module
The iLab programme allows students to participate in an interdisciplinary and intercultural project semester with the working language being English.
Involvement in Research Projects and the Economic and Financial Communications Symposium
Since 2015, St. Pölten University of Applied Sciences has been organising the Economic and Financial Communications Symposium. In the symposium, prominent experts illuminate topics that affect communications in the world of finance. During the symposium, students have the opportunity to present before an audience of renowned experts, outstanding research projects developed the research lab. In the framework of their studies, they can participate in ongoing research projects, become a member of the Financial Communication Working Group and take part in the publication and lecture activities of the course.