Career prospects

Bachelor programme Marketing & Communication

You see yourself as the marketing manager of a leading brand? A PR specialist in an agency? Or maybe an event manager for a global player?

Our bachelor degree programme Marketing & Communication offers you a wide range of professional options, both in Austria and abroad. This practice-oriented education provides you with valuable state-of-the-art expertise.

As a graduate, you will be sought-after in the labour market and work for renowned companies and agencies.

Fields of Occupation and Activity (a selection)

  • Planning and implementation of communication campaigns in advertising, media, PR, online and dialogue marketing agencies
  • Event management
  • Experts in specialist departments (advertising, PR, event, marketing, market and media research, online) of companies
  • Head of research studies in market and opinion research institutes
  • Independent activity in the field of marketing

Are you destined for one of these jobs?

Event manager

Event managers plan and organise events such as concerts and festivals which are geared to the needs of specific target groups. Their responsibilities include PR and marketing, as well as coordinating any service providers involved. Event managers work at agencies, in the marketing departments of large companies or on a freelance basis for various clients.

Media planner

Media planners support companies and organisations with the design and implementation of their advertising plans and campaigns. They also devise marketing activities and external communications strategies. Media planners advise their customers on budgeting and the choice of advertising media, and are responsible for overseeing the implementation of advertising activities, such as online banners, inserts, brochures, and TV and radio ads, in line with specified deadlines.

Advertising manager

Advertising managers devise and implement advertising plans and campaigns. In close collaboration with the client, they help to position a brand, as well as developing campaign ideas and detailed proposals for media plans. Advertising managers provide recommendations on the types of media that will communicate the advertising message most effectively and evaluate the success of campaigns.