Graduates have the skills required for careers in public relations, event management, marketing, advertising and media planning, including expertise in designing integrated marketing plans, and are qualified to take on a wide range of communications roles.
Prospective career options
- Campaign management at advertising, media, PR, online and dialogue marketing agencies
- Project management at event agencies
- Positions in departments specialising in advertising, PR, events, marketing, market and media research and online communications.
- Market research management at market research and polling institutes
- Freelance media and communications consulting
Are you destined for one of these jobs?
Event managers plan and organise events such as concerts and festivals which are geared to the needs of specific target groups. Their responsibilities include PR and marketing, as well as coordinating any service providers involved. Event managers work at agencies, in the marketing departments of large companies or on a freelance basis for various clients.
Media planners support companies and organisations with the design and implementation of their advertising plans and campaigns. They also devise marketing activities and external communications strategies. Media planners advise their customers on budgeting and the choice of advertising media, and are responsible for overseeing the implementation of advertising activities, such as online banners, inserts, brochures, and TV and radio ads, in line with specified deadlines.
Advertising managers devise and implement advertising plans and campaigns. In close collaboration with the client, they help to position a brand, as well as developing campaign ideas and detailed proposals for media plans. Advertising managers provide recommendations on the types of media that will communicate the advertising message most effectively and evaluate the success of campaigns.