A high degree of practical relevance, intensive mentoring of students, embodied internationality and a broad theoretical foundation ideally prepare our students for their future professional lives.
Occupational fields in media corporations (selection)
- Programme design and planning
- (Media) marketing and sales
- Editorial work
- Production and project management
- Key account management
- Development of new business models
- Business management or assistance to executive management
Could this be your future field of occupation?
Programme / product manager
They are responsible for the entirety of all media offers in media producing corporations such as publishing houses (print, music, film) or broadcast companies (radio, TV). Focused on corporate strategy, they create and administer a target group oriented product portfolio in the field of publishing, and are in charge of the planning of broadcasting operations as well as the conception of new formats in the field of broadcasting.
They are responsible for the content of websites, online portals or intranets. They are in charge of the editorial of web offers and are responsible for their content structures, topics and text formats. In addition, through the purchasing and marketing of content, they are an important interface with regard to suppliers and clients. In particular, they are employed by publishing houses and broadcast companies, and work at corporations offering products and services in information and communication technology.