A high level of practical relevance, intensive mentoring throughout the study programme and a broad theoretical foundation are the ideal preparation for your future working life.
Prospective career options at media companies
- Programme design and planning
- (Media) marketing and sales
- Editorial work
- Production and project management
- Key account management
- Business model development
- Corporate management or executive management support
Are you destined for one of these jobs?
Programme/product managers are responsible for all kinds of content produced by media companies, such as print and music publishers, and film, TV and radio production companies. In terms of publishing, they create and manage product portfolios tailored to specific target groups in line with corporate strategy. At broadcasting companies their responsibilities include schedule planning and creating ideas for new broadcast formats.
Content managers are responsible for the content of websites, internet portals and company intranets. They perform editorial tasks and ensure that content is appropriate in terms of structure, topics and text format. They also purchase and market content, making them an important link with content suppliers and clients. Content managers primarily work for publishers and broadcasters, as well as information and communication technology companies offering a range of products and services.