Course Contents

Basic Studies (1st & 2nd Semester)

• In the first year, you will learn a wide range of media-related basics from the areas of business, politics, technology, marketing, content, science and research.
• In the first four semesters, the how-to project weeks support you in reflecting on what you have learned and applying it in projects with a focus on entertainment, news, interactive media and education using case studies from well-known media companies.

Advanced Studies (3rd & 4th Semester)

• Acquire in-depth knowledge in the areas of media management & strategy and innovation & leadership.
• Produce and publish hands on in four media genres (online, print, audio, moving image and cross-media).
• In the third and fourth semesters, choose one elective module each that best suits your interests.

Elective modules in the 3rd and 4th semester

Set a focus - choose one of the following elective modules in the 3rd semester:

• Process Management & Organizational Design
• Key Account Management, Sales & Distribution
• Business Development, Games & Music

In the 4th semester you have the following modules to choose from:

• Editorial Management & Content
• Media Sociology, Gender and Diversity
• European Media Policy & Policy Building

Alternatively, you can attend the elective module Ad Creation & Design for 2 semesters, which focuses on social media.

Ad Creation & Design: Produce and Publish Hands On in Four Practical Labs

• Online is arguably the most diverse medium - learn from practitioners what counts today and what matters.
• In print, learn all the steps that are important for magazine productions, from finding interview partners for articles to sales, printing and distribution.
• Go into the studio in the radio practice lab and learn how to inspire audiences with audio productions.
• Shoulder a camera in the Moving Image Practice Lab or pick up your smartphone and learn video skills.
• In addition, there are courses in investigative research and cross-media work.

Professional internship and mediaLab (5th & 6th semester).

• In the third year, apply your knowledge in a large media project, gladly interdisciplinary networked.
• The program concludes in the 6th semester with the mandatory professional internship, which can be completed in Germany or abroad, and a bachelor's thesis.

International

In semester 3, students have the opportunity to spend a semester abroad at one of our numerous partner universities.

We have been shaping the media world for 25 years. How could we show that better than in a video:

Please also read the report: "25 Years of Media at the St. Pölten UAS"