In the master course, the focus is on specialising and deepening the knowledge acquired in the academic course. It covers specialised fields of PR such as: corporate social responsibility (CSR), corporate publishing, investor relations, public affairs, crisis communication or litigation PR. Graduates of the master-upgrade also exhibit skills in scientific work in a public-relations context as well as presentation techniques.
- Graduates of the academic course PR & Communications Management
- Graduates of higher education (bachelor, master or diploma programme relevant to this field) or
- people with general university entrance qualification and at least 5 years of employment in the subject area of the course