FH-Prof. Mag. (FH) Dr. Johanna Grüblbauer

Deputy Head of Research Institute
Institute of Media Economics
Senior Researcher Institute of Media Economics
Department of Media and Economics
Department:
  • Media and Economics
Study programmes:
  • Digital Marketing and Communication (MA)
  • Digital Media Management (MA)
  • Marketing and Communication (BA)
  • Media Management (BA)
Institute:
  • Institute of Media Economics

Short profile

  • Deputy Head of Institute of Media Economy, Senior Researcher and Senior Lecturer at Department of Media and Economics, University of Applied Sciences St. Pölten.
  • Course Digital Print Media, Friedrich-Alexander University Erlangen-Nuremberg (Germany), postgraduate course multimedia teaching
  • Head of the Usability and Consulting Laboratories at the Department of Media and Economics, University of Applied Sciences St. Pölten. Its equipment includes, among other things, Eyetracking devices, Morae software for usability testing, biofeedback, and the ability to perform focus groups that can be observed and recorded through a mirror wall.
  • Degree in Media-Management, PhD in Media- and Communication Studies, University of Vienna.
  • Has worked as Manager for Market and Media Research (Austrian Broadcasting Corporation (ORF) and Media Agency Media 1, Vienna), Online Journalist (Niederösterreichische Nachrichten, St. Pölten), and Marketing (Ars Electronica Center and LifeRadio, Linz)
Click here for the complete profile on research.fhstp.ac.at