FH-Prof. Mag. (FH) Dr. Johanna Grüblbauer

Deputy Head of Research Institute
Institute of Media Economics
Senior Researcher Institute of Media Economics
Department of Media and Economics
Department:
  • Media and Economics
Study programmes:
  • Digital Media Management (MA)
  • Media and Communications Consulting (BA)
  • Media and Communications Consulting (MA)
  • Media Management (BA)
Institute:
  • Institute of Media Economics

Short profile

  • Deputy Head of Institute of Media Economy, Senior Researcher and Senior Lecturer at Department of Media and Economics, University of Applied Sciences St. Pölten.
  • Course Digital Print Media, Friedrich-Alexander University Erlangen-Nuremberg (Germany), postgraduate course multimedia teaching
  • Head of the Usability and Consulting Laboratories at the Department of Media and Economics, University of Applied Sciences St. Pölten. Its equipment includes, among other things, Eyetracking devices, Morae software for usability testing, biofeedback, and the ability to perform focus groups that can be observed and recorded through a mirror wall.
  • Degree in Media-Management, PhD in Media- and Communication Studies, University of Vienna.
  • Has worked as Manager for Market and Media Research (Austrian Broadcasting Corporation (ORF) and Media Agency Media 1, Vienna), Online Journalist (Niederösterreichische Nachrichten, St. Pölten), and Marketing (Ars Electronica Center and LifeRadio, Linz)

Download CV

Selected Publications

Making money with & through information and knowledge: Reflections on the inner context of Competitive Intelligence, trend analysis and revenue models of media companies.
Grüblbauer Johanna, Haric Peter, In: Media Convergence Handbook. , Berlin, Springer, 2016.
Strategisches Management von Medienunternehmen. Einführung in die Medienwirtschaft mit Case-Studies.
Friedrichsen Mike, Grüblbauer Johanna, Haric Peter , Wiesbaden, Deutschland, Springer, 2015.
Digital Business und engagierte Rezipienten als Herausforderungen des Verlagsmanagements. Eine user-orientierte Perspektive auf Kernkompetenzen von Zeitungsverlagen und Innovationen der Geschäftsmodelle.
Grüblbauer Johanna, Universität Wien, Wien, http://othes.univie.ac.at/43196/1/32956.pdf, 2014.
Social Media Monitoring Tools as Instruments of Strategic Issues Management
Grüblbauer Johanna, Haric Peter, In: Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation). published by Friedrichsen Mike, Mühl-Benninghaus Wolfgang, Berlin, Springer, 2013.
Werbewirkung und Mediaplanung: Kompendium für die Praxis und Lehre von Gerhard Turcsanyi und Robert Schützendorf
Grüblbauer Johanna, Kammerzelt Helmut , Praxisforum Medienmanagement, 18, 1, Nomos, ISBN: 3-8329-7918-2, 2012-12-11.

Projects