Management & Digital Business

Bachelor programme

More courses from the department

Digital Business & Innovation

Start your Management Career!

Successful management requires digital skills: By combining business and digital content, the degree program ideally prepares you for your management career - both in national and international companies as well as in your own start-up. Comprehensive and networked knowledge, internationality and a high degree of practical relevance in your studies will make you a sought-after specialist in the job market.

BMD Bild

A Smooth Start to Professional Life

A sound business and practice-oriented education at the interface of digital and IT skills is the first step on your way to becoming a manager of the future. The bachelor's degree program offers you all the prerequisites for entry into management in a wide variety of industries.

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What is Digital Business?

Digital Business includes business models, processes, management strategies, and corporate activities in an increasingly digital economy. Both the design of innovative digital business models and the steering of companies into the digital future are associated with information and communication technologies.

Up-to-date knowledge of dynamically developing digital technologies (keyword: AI) and comprehensive management and communication competencies are indispensable in this context. Digital Business affects all business sectors and company divisions. In the study programme “Management & Digital Business“, you have the opportunity to immerse yourself into one of these specialisations:

  •         E-Commerce
  •         Controlling & Finance
  •         Personnel Management
What distinguishes the study programme Management & Digital Business from others?

Our bachelor degree programme “Management & Digital Business” is characterised by the integration of economic and digital elements and prepares you for a career in the sector and working environment of your choice – regardless of whether this is a national or international company or your own start-up.

The vocational internship and our business cooperations allow you to establish a network early on and to gather important professional experiences that are much appreciated in entry-level positions.

  • Comprehensive and cross-linked knowledge,
  • optional international offers by partner universities or at the St. Pölten UAS
  • and additional certification possibilities in the fields of e-commerce, project management, and entrepreneurship & intrapreneurship
  • as well as a high practical relevance in the study programme

make you a much sought-after specialist in the labour market.

Which advantages do I have as a student of Management & Digital Business at the St. Pölten UAS?
  1. You profit from excellent career prospects: This bachelor degree programme offers you all the necessary qualifications for an entry-level management position in various sectors and prepares you for professional communication and competent cooperation with experts from IT, business, marketing, and law.
  2. Our students enjoy a high degree of reliability: We organise your courses without overlaps and without “first come, first serve”. Your course plans are available online before the beginning of the respective semester. In this way, we help you complete your programme in the standard period of study.
  3. You benefit from personal contacts: Smaller classes promote personal exchange with fellow students and lecturers, thus forming the ideal basis for long-terms networks.
  4. You profit from additional offers: In the course of your Management & Digital Business study programme, you can obtain certificates in e-commerce, entrepreneurship & intrapreneurship, and project management. Moreover, you have competent UAS-wide support, information offers, and start-up events at regular intervals as well as diverse optional subjects for individual further development at your disposal.
Are all courses held on site, or are there online dates as well?

Now and then, some courses are held online. In order to ensure the feasibility of studying, however, we avoid “mixed days” in planning, which means days with both on-site and online teaching. In other words, we try to plan days with either exclusive online teaching or exclusive physical attendance. Should an exception occur, and a “mixed day” be unavoidable, we will always allow sufficient time for commuting to the UAS.

What are my career prospects after graduation?

The bachelor degree programme offers an education with a strong practical focus at the interface of business, digitalisation, and IT. Our graduates are well equipped for management positions in various sectors both at the national and international levels and in their own start-up.

Future professional fields and areas of activity include:

  • specialist departments such as e-commerce, controlling, and personnel management,
  • the development of digital business models (e.g., in business development, innovation management, digital business management, or as digital transformation specialist),
  • project management, and
  • the foundation of one’s own start-up.

Any questions about studying? We're happy to help.


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