You acquire competencies in the following areas:
- Media structures and international media markets
- Management & economics
- Digital technologies & platforms
- Digital publishing
- Content & data management
- Entrepreneurship & business planning
- etc.
In addition to the basics of the professional field in the areas of economics, law, and management, this programme teaches you digital skills and know-how in scientific working.
Master Class “Media Content & Data Management”
This project-oriented teaching and learning format allows you to put your acquired competencies into practice and reflect on them.
You familiarise yourself with the strategic and operational management of content and data assets and engage in the analysis, monitoring, and automated control of data-based content management in real time. By working in small groups, you acquired in-depth competencies at a high theoretical and practical level.
Media Managers of the Future: T-Shaped Professionals with Strong Digital Know-How
The steadily expanding media sector is creating a strong demand for media managers with digitalisation know-how who are proficient not only in strategic management, cross-media content and data management, and relevant legal aspects but also in the application and integration of digital technologies into the media.
Graduates of this study programme therefore have a highly relevant and very specialised qualification profile that enables them to work in various fields of the internationalised media sector. Our alumni have particularly strong career prospects in fields where they can put their combined knowledge of economics, technology, and policy to best use.
In the master degree programme Digital Media Management, we pay special attention to interfaces and areas that newly come into play due to changes in the media industry and/or that have yet to be shaped.
In-Depth Contents:
- International media markets
- Cross-media publishing
- Digital media & convergence management
- Brand identity & corporate design
- Design and communication theory
- Web analytics & SEO
- Data analysis & information architectures
- Innovation & creative problem-solving
- Leadership
- Business planning & entrepreneurship
Interdisciplinary Elective Module
With the iLab, you can opt for an interdisciplinary and intercultural project semester with English as the working language.
Focus on the Professional Field
In the module “Professional Field”, students deal with the requirements and perspectives in the areas of “research”, “action”, and “business foundation”, while focusing specifically on the vocational fields open to them. You can choose between the following fields:
- In this context, “research” refers to activities in the domains of research, development, and innovation.
- The term “action” is used to describe those professional aspects where experts apply their own competencies on other people’s behalf, e.g., in an employment relationship.
- “Business foundation” means launching one’s own business based on original, innovative ideas, services, or solutions approaches.
