Digital Media Management*

Master programme

More courses from the department

Media & Digital Technologies

Immerse Yourself in the World of Digital Media Management*

Our master degree programme is the ideal preparation for leadership positions in media management and related fields. As a student of this programme, you are also part of the master class “Media Content & Data Management” where you acquire the digital know-how and economic competencies required for meeting the challenges of a constantly changing media industry.

Digital Media Management

Top Career Prospects

Be part of the next generation of media managers and start your career in a digitally oriented media landscape.

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What is the role of digitalisation in this study programme?

Today’s media sector is strongly oriented towards digitalisation and constantly changing. This study programme equips you with the necessary digital know-how to grow with these changes.

The programme stands for optimal preparation for leadership positions in media management and the TIME sector (telecommunications, information, media, entertainment).

A comprehensive economic education combined with indispensable know-how in digital technologies, such as Artificial Intelligence, open up manifold career opportunities in the changing world of products, media production processes, service provision, and business models.

What is a masterclass?

Dedicated to your chosen specialisation, the masterclass is a central component of your studies. Participants implement projects in small groups of 8 to max. 14 students. The groups are supervised by the masterclass head and an external industry expert.

The masterclass makes up about a third of your entire study period.

What are the masterclasses (specialisations) that I can choose?

In the project-oriented teaching and learning format “Media Content & Data Management”, you can deepen your acquired competences and put them to practical use.

You learn how to manage content and data assets at strategic and operational levels and study the analysis, monitoring, and automatic control of data-based content management in real time. As a constantly expanding field, the media sector has great demand for media managers with digitalisation know-how.

Which projects can I submit for my application?

You may submit a variety of projects showcasing your versatility and your commitment to various fields. These could be projects of your bachelor programme, projects from your professional work, or even private projects that match the master degree programme.

Why is the St. Pölten UAS popular for media?

Since its foundation, the St. Pölten UAS has established itself as a renowned institution for media education. Our field of expertise spans from media technology and media production to media management. Our higher education institution is a central hub, connecting students, lecturers/researchers, and companies of the media sector.

Numerous labs and studios allow for a practice-oriented education. The Campus Media are open to students of all degree programmes.

Any questions about studying? We're happy to help.


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